What Golf Travelers Actually Want Going into 2027

What Golf Travelers Actually Want Going into 2027

Two major 2026 studies, one American and one British, point to the same conclusion: the golf trip is no longer just about the golf. Ask most people what makes a great golf trip and they'll name a course. Ask the people who actually take those trips, thousands of them,...

Ocean City, Maryland: Somewhere to Smile About

Ocean City, Maryland: Somewhere to Smile About

Ocean City hit me fast. I crossed the bridge. I felt the breeze. I smiled. Simple as that. OCMD does that to you. It’s a golf town. It’s a beach town. It’s a buddies‑trip town. It’s a “go ahead and laugh a little louder” town. I felt it the whole trip. This was...

Route 66 Golf Trail: Golf’s Great American Road Trip

Route 66 Golf Trail: Golf’s Great American Road Trip

For a century, Route 66 has been America's great road trip: neon motels, roadside giants, pie at a diner in a town of 400 people. What it has never really been is a golf trip. That's strange when you think about it. Back in 2010, Golf Digest counted more than 80 golf...

Golf Tourism Is Set to Double by 2034 — Here’s Why

Golf Tourism Is Set to Double by 2034 — Here’s Why

A new market forecast published this week puts a long-range number on golf travel's growth trajectory, and it's a big one: the global golf tourism market, valued at $27.98 billion in 2025, is projected to grow from $30.55 billion in 2026 to $61.8 billion by 2034 — a...

The Golfer Brands Are Chasing Isn’t Who You Think

The Golfer Brands Are Chasing Isn’t Who You Think

If you're picturing the highest-value golf consumer as a 55-year-old with a country club membership, new data says it's time to update the picture. A report published this week lays out just how far the industry's spending power has shifted toward its youngest adult...

Golf Travel Isn’t Slowing Down — It’s Getting Younger

Golf Travel Isn’t Slowing Down — It’s Getting Younger

For years, the conventional wisdom around golf travel was easy to sketch: a 55-and-older guy, retired or close to it, with the time and disposable income to fly south for a buddies' trip or drive up to a bucket-list resort. Plenty of forecasts assumed that as that...

Golf Trips Are Becoming More Than Golf

Golf Trips Are Becoming More Than Golf

A new industry conversation published this week gets at something worth sitting with: the golf trip itself is evolving, and the resorts paying attention to why are the ones pulling ahead. European Tour Destinations sat down with Daphne Yuanidis, Senior Consultant at...